About

Built for the businesses most firms ignore.

Senior-led advisory for small, locally-owned businesses nationwide. Independent operators deserve the same quality of thinking big companies pay for — at a price point that actually fits.

What we are

A consulting firm that treats small businesses like the real businesses they are.

Small, locally-owned businesses are the backbone of their communities — and they are usually last in line for senior advisory, strategic thinking, and serious technology. The playbooks they get offered are diluted versions of what big brands use, sold by people who have never actually run a business the size of theirs.

We built Kotik Consulting to close that gap. Senior advisors. Honest recommendations. Pricing that respects what small businesses can spend — and quality that doesn't depend on it.

How we operate

Honest recommendations, not sales.

Kotik Consulting's job is advice. When you need execution, we route you to whoever fits the problem best — one of our own teams, a partner we've worked with, or a company we recommend because they're right for the job, even if it's not us.

That split keeps incentives honest. We're not trying to sell you more execution. Our reputation rides on the quality of the recommendation — not who ends up doing the work.

Roger Pemberton, founder of Kotik Consulting

Roger Pemberton

Founder & Senior Advisor

Walnut Ridge, Arkansas

About Roger

Two decades across the small-business spectrum — and unusually, at real depth in every layer of it.

Roger is a partner in a strategic consulting practice that embeds with owner-operators and family businesses through the kind of decisions most firms won't touch — acquisitions, profitability rebuilds, structural and accountability overhauls, new-venture planning, and end-to-end technology integration. Clients there range from small family-owned companies to global enterprises. He leads strategy at an AI-driven platform built to give local businesses a genuine edge in search, and has run brand-side marketing for small-business customers at multiple firms — owner-operators and small-to-mid teams, the same audience Kotik Consulting serves.

Before the advisory work, he spent more than a decade doing what most advisors only talk about. Enterprise-grade IT for precision manufacturing — ERP, IoT, industrial infrastructure. Managed-service work for small businesses, running cloud migrations, Windows Server environments, and HIPAA and PCI compliance for clients who couldn't afford to get it wrong. In-house social media and photo-and-video production for five national brands in the outdoor-equipment space. Large-format graphic design and signage production before the industry went digital.

Based in Walnut Ridge, Arkansas — a small town itself — Roger works with owner-run businesses across the country. Clients get a senior advisor who has already built, fixed, scaled, or shipped most of what they're trying to figure out. Every Kotik Consulting engagement is his engagement, start to finish. No junior bench. No rotating account manager. The person who takes the first call is the person who does the work.

Remus Helios Kotik Pemberton, an orange cat and the company namesake

Remus Helios Kotik Pemberton

Namesake, Kotik Consulting

Not on payroll

About Kotik

Remus Helios Kotik Pemberton — Kotik for short — comes from humble beginnings. You wouldn't know it by his imperious nature. His favorite activities are destroying Amazon boxes, 3 a.m. parkour, and leaving discarded orange fur wherever he roams.

Kotik is not at all surprised that we named our company after him — he no doubt expected it. While he is not a salaried employee, he takes advantage of all company perks. He may not be much of a worker, but he keeps our days interesting.

What we believe

  • Senior by default. Every engagement is run by the person doing the work — not a junior analyst against a template.
  • Honest routing. When you need execution, we route to whoever fits best — one of our own, a partner, or a company we recommend.
  • Fixed pricing. Engagements are scoped and quoted up front. No hourly billing. No scope-creep invoices.
  • No lock-in. Deliverables stand on their own. You can act on them with us, without us, or with anyone you choose.

Start with a conversation.

Tell us what you're working on. We'll tell you honestly whether advisory is the right fit — and if not, where to look instead.

Schedule a call