Blog
Guides, playbooks, and plain-English takes.
Written for business owners, not search engines. (Though the search engines seem to like it.)
2026-04-22
How ChatGPT, Perplexity, and Google AI Overviews decide who to recommend
An under-the-hood look at how modern AI search engines pick which businesses to cite and recommend — and what that means for local businesses.
2026-04-21
Six Google Business Profile mistakes costing small businesses customers
The six most common Google Business Profile mistakes we see on small, locally-owned businesses — and how to fix each one.
2026-04-20
What is AI Search Optimization — and why your Google rankings aren't enough anymore
A plain-English explanation of AI Search Optimization (GEO / AEO) — what it is, how it works, and why local businesses should care right now.
2026-04-19
Local SEO fundamentals — what actually moves the needle in 2026
A plain-English guide to Local SEO for small, locally-owned businesses — what actually moves local rankings and what to ignore.
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